A New Website for a HealthTech SaaS Company
The Challenge
Our client, an emerging SaaS company in the health tech space, needed to increase brand awareness and visibility to industry leaders. Their goals included developing digital content to position their company as the leader in health tech.
To execute this, they sought additional insights, solid marketing and communication strategy, improved web presence, and an aesthetic for their website that truly represented their brand voice. The information shared on their website needed to be accessible, modern, and responsive while clearly articulating the company’s cutting-edge digital tools and solutions.
What We Delivered
Conway Marketing Group’s designers and web developers worked with the client to build a solid website design and content management foundation. With a complete website redesign, CMG provided the following:
- Copywriting for all website content
- SEO optimization to support higher search engine ranking
- Attention to mobile responsiveness and website features across platforms
- Gated content to help generate leads for conversions
- A robust blog to help demonstrate the company’s valuable industry insights
- Pages detailing each product feature
- Ongoing long-term support to optimize and create new and exciting content
The Results
CMG measured the website’s success by evaluating key performance indicators, including increases in website visits, organic search leads, speed, and design aesthetic. Analytics showed that the new website functioned as a powerful inbound lead generator, ranked higher in web searches, and provided a more user-friendly experience for website visitors.
The Client
Healthfully is a HealthTech SaaS company committed to providing healthcare, corporations, and community organizations with digital health solutions that deliver the best experience to their patients and communities. They provide a white-label, comprehensive technology platform to engage and empower consumers on their health and wellness journey.
