A New Website for a HealthTech SaaS Company

The Challenge

Our client, an emerging SaaS company in the health tech space, needed to increase brand awareness and visibility to industry leaders. Their goals included developing digital content to position their company as the leader in health tech.

To execute this, they sought additional insights, solid marketing and communication strategy, improved web presence, and an aesthetic for their website that truly represented their brand voice. The information shared on their website needed to be accessible, modern, and responsive while clearly articulating the company’s cutting-edge digital tools and solutions.

What We Delivered

Conway Marketing Group’s designers and web developers worked with the client to build a solid website design and content management foundation. With a complete website redesign, CMG provided the following:

• Copywriting for all website content
• SEO optimization to support higher search engine ranking (See Below)
• Attention to mobile responsiveness and website features across platforms
• Gated content to help generate leads for conversions
• A robust blog to help demonstrate the company’s valuable industry insights
• Pages detailing each product feature
• Ongoing long-term support to optimize and create new and exciting content

SEO

Search Engine Optimization played a tremendous role in the redesign of the Healthfully website as well as an ongoing initiative in the years following the launch. Healthfully was a little-known brand in the health tech space however they provide a tremendously valuable product that links and interconnects features and services in a way very few other software products are doing. As a result, Healthfully stood to gain a tremendous amount of website traffic and brand exposure if the right topics and features were optimized. Conway Marketing Group launched an aggressive content marketing campaign adding robust and thorough content related to these industry features. Many features of the Software received their own dedicated pages, discussing benefits and opportunities that healthcare companies were looking for. CMG analyzed headers, sections, and paragraphs to give each featured page the best chance of ranking high in specific search results.

The Results

CMG measured the website’s success by evaluating key performance indicators, including increases in website visits, organic search leads, speed, and design aesthetic. Analytics showed that the new website functioned as a powerful inbound lead generator, ranked higher in web searches, and provided a more user-friendly experience for website visitors.

In regard to SEO, CMG increased Healthfully’s traffic and impressions significantly. Important software features include telehealth, remote patient monitoring, patient portal, and intake and registration saw Google search impressions increase more than five fold over a 16-month period.

The Client

Healthfully is a HealthTech SaaS company committed to providing healthcare, corporations, and community organizations with digital health solutions that deliver the best experience to their patients and communities. They provide a white-label, comprehensive technology platform to engage and empower consumers on their health and wellness journey.