Launch of New Brand Identity: Healthcare Staffing 

The Challenge

Next Move, Inc., a Kansas City-based travel nurse agency, had grown exponentially since 2020. So much so, in fact, that the organization had formed a holding company, Next Move Healthcare, and acquired Prime Surgical Associates, a KC-based surgical staffing solutions agency. Conway Marketing Group partnered with Next Move to level up their brand identity as a holding company, and establish Next Move Healthcare as a leading provider of clinical talent for healthcare employers nationwide.

What We Delivered

Conway Marketing Group led with the most pressing needs first: public relations and branding design. Our public relations manager built a Next Move Healthcare messaging toolkit, including press materials and executive talking points, from the ground up. This enabled Next Move’s leadership to communicate consistently about the brand in public-facing settings. From there, we conducted a comprehensive full-day executive media training for company spokespeople. 

After branding exercises and agreements about new design choices, we collaborated with the Next Move team on an announcement strategy that would generate excitement around the organization’s newly redesigned website and clearly tell the story of Next Move Healthcare and its wholly-owned subsidiaries.

The Results

Next Move Healthcare debuted to the world on March 2, 2023. The news was immediately received with interest by the local business media, and the announcement led to conversations with staffing industry trade media that opened up thought leadership opportunities for the Next Move executive team. The narrative created through our announcement strategy also ensured that all Next Move clients were kept well-informed about the company’s evolution, and transitioned smoothly. 

As a result of the partnership with Next Move Healthcare, Conway Marketing Group was able to secure and produce:

  • 15 media mentions, including high-performing interviews with both national and local business, news, and trade publications and podcasts, including the Kansas City Business Journal, the Springfield News-Leader, KSMU, NursingColleges.com, Staffing Industry Analysts, and Banking on KC.
  • 3 no-cost thought leadership articles, drafted and placed by CMG in influential publications including The Staffing Stream, MedPage Today, and Staffing Industry Review.
  • 4 press releases announcing major company developments.

The Client

Next Move Healthcare is a leading provider of clinical talent to hospitals, healthcare systems, physician groups and other healthcare employers nationwide. They do this through their wholly-owned subsidiaries Next Move, Inc., which provides premier travel nurse and allied healthcare talent, and Prime Surgical Associates, which provides world-class surgical staffing services. A clinician-first, clinician-led staffing company, Next Move Healthcare is dedicated to a seamless, exceptional experience for providers and a “raving fan” experience for talent.

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