Maximizing Email Newsletter Success with HubSpot

The Challenge

The Rome Group (TRG) approached Conway Marketing Group (CMG) with a unique challenge – revamping their newsletter to reflect its new brand identity. After conducting a discovery phase, it was determined that TRG’s newsletter was a pivotal marketing tool and that CMG could help facilitate the transition from MailChimp to HubSpot. The goal was to position TRG for growth and lead generation while ensuring current client information was accessible for immediate marketing initiatives and communications.

What We Delivered

The first step was to help TRG transition to HubSpot. Once this was completed, CMG was tasked with creating two email templates: a newsletter digest and a quarterly newsletter. For the quarterly newsletter, our team was responsible for developing a cadence for creating the newsletter. To accomplish this, topics provided by TRG were used while our experts created the content, ultimately resulting in a newsletter that aligned closely with TRG’s brand identity. When the content was finalized, our digital team used the template to lay out the newsletter, creating an eye-catching and informative piece that effectively communicated TRG’s message. 

The Results

Thanks to our partnership, The Rome Group was able to seamlessly switch to HubSpot and take advantage of a cutting-edge email marketing tool. Our team crafted visually stunning newsletters that showcased TRG’s message in a clear and informative way. The work we completed for TRG lead to more engaged clients, heightened brand awareness, and increased lead generation. As a result of the improved marketing newsletter, the client saw increased open rates above 35% and click-through rates above 32%.

The Client

The Rome Group is a consulting firm based in St. Louis, Missouri that provides strategic planning, executive search, and fundraising consulting services to non-profit organizations and philanthropic foundations. The firm was founded in 1998 by brothers Timothy and Jeffrey Rome, who had a combined experience of over 40 years in the non-profit sector. Their mission is to strengthen non-profit organizations by providing them with the necessary resources and support to help them achieve their goals and make a positive impact in their communities.