Thaxton Leadership Boosts Brand Image

The Challenge

Our client, Thaxton Leadership, empowers healthcare organizations to improve the lives of patients in addition to the leaders and caregivers they serve through interim leadership placements. Their marketing initiatives championed using an outside marketing agency to assist in developing creative and digital assets, creating a comprehensive social media strategy, and strong brand messaging.

What We Delivered

To attract the client’s target audience, CMG created ongoing thought leadership pieces that showcased Thaxton Leadership’s expertise and knowledge. To maintain consistency in their branding, CMG designed a new brand style guide that helped build brand awareness, authority, and trust among candidates and clients. CMG worked to amplify brand awareness by implementing content and social media marketing tactics.

The Results

The findings of this case study demonstrate how Thaxton Leadership’s reputation was enhanced and how the company was able to attract a broader client base by creating a brand image that exudes trust, authority, and appeal to both candidates and clients. This case study shows that implementing effective marketing strategies, Conway Markeitng Group can help healthcare staffing agencies become thought leaders, upgrade their brand image and fortify their online presence.

The Client

Thaxton Leadership is a nationwide interim nurse leadership provider specializing in hard-to-fill positions at all levels of management. They connect healthcare organizations with best-in-class leadership talent for acute care hospitals, outpatient services, long-term care, and home health.