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Healthcare PR: How to Build Credibility One Media Pitch at a Time

Healthcare audiences have gotten good at tuning out advertising, and they're getting faster at spotting it. Hospital administrators, referring...

Every marketer knows the feeling. The newsletter is due Friday and the draft is still blank. You scroll through old campaigns looking for...

Say your agency's most popular blog post explains how the Nurse Licensure Compact works. It still ranks first on Google, but the visits it sends...

Picture a director of talent acquisition at a regional health system who needs to fill 40 nursing positions before flu season. Five years ago, she...

Most business leaders don’t enjoy thinking about what they’ll do in crisis situations. Natural disasters, outages, data breaches, workplace...

For many companies across a variety of industries, a website is often the first impression potential customers have of their business. Yet,...

Marketing partnerships have transcended mere collaborations. They have evolved into comprehensive blueprints of symbiotic growth, where trust is...

While savvy marketers and healthcare executives should explore and consider a range of channels to distribute their messaging, one area that...

In today's economic climate, CMOs face the challenge of accomplishing more with fewer resources. It is crucial for businesses to optimize their...