Brand Strategy and Research
Insights that mean business
Good marketing needs to be built on a solid foundation. It’s difficult to implement successful marketing initiatives without a thorough understanding of your industry, market, competitors, and trends. Our agency specializes in research and insights that help you better understand your brand, your previous and current areas of focus, and the direction(s) you should be heading for success.
Market Research Insights and Intelligence
When it comes to generating business growth, research is vital in today’s highly competitive and interconnected markets. Our agency will help plan, design, and implement a research approach specific to your organization. By leveraging the power of data, we can help you increase revenue, improve customer experiences, lower operating costs, and identify new opportunities.
Our research approach helps your brand build a foundational framework that increases agility, optimization, and efficiency.
Competitive Brand Audit
Our research will give you a clearer picture of where your brand stands. We will deliver important insights into how your brand and business fits into the market; what the strengths and weaknesses of your brand are; and how your stakeholders and customers view your brand.
Brand Positioning Refinement
Based on your brand audit, we want to help you set a better path forward for your brand. Let’s figure out the best way to position your brand within the current market so that you can stand out from the competition and generate the business results you desire.
Brand Strategy Development
To build a strong brand, you need a strong brand strategy. At Conway Marketing Group, we have experience delivering effective brand strategies aimed at connecting companies with ideal customers while producing long-term results. Our research aims at aligning your brand with your business objectives, communicating your brand to your target audience, and strengthening your brand where needed.
Through our services, we share insights that provide a clear way for your brand to take action.
Target Audience Exploration
As a brand, do you know who you are targeting? Are you targeting the right audiences? Does one segment of your target market view your brand more favorably than another? Obviously, you want to attract as many customers as possible, but sometimes it’s important to focus on specific demographics of the potential market. Our agency can help you refine your target audience so that you’re spending resources in the right places.
Survey Design & Development
There are many ways to gain insight into your industry, customers, and target market, including traditional analytics and data; however, often, one of the easiest and most accurate methods is to simply ask them. Surveys are designed to gather answers from approximately 100-500 participants that yield vital insights into chosen topics. Our agency can help design and administer a successful survey as well as craft findings documents and reports. As a bonus, findings reports can then be used to solicit leads from industry stakeholders who will exchange their contact information for access to the findings.
Focus Group Facilitation
In addition to surveys, another great way to solicit feedback from your target market is through a focus group. Focus groups entail bringing a small group of relevant stakeholders together to ask questions and listen to their feedback. We can help plan, design, and facilitate an effective focus group that ensures your team walks away with the valuable insight it desires to make important decisions.
If you're a business looking for marketing services, we would love to have a virtual coffee date. We'll treat you to coffee by sending a Starbucks gift card and show you how we can improve your marketing!