Tell your story through the right influencers.
Do you feel like your business or product is the best-kept secret in your market? Our agency offers public relations (PR) services to help you strategically get the word out through media, influencers and other partners to build your credibility with the audiences that matter.
No-Cost Brand Exposure Through Earned Media
While paid marketing is obviously important, the vast majority of business decision-makers and consumers prefer to learn about a new company, product, or service through a trusted third-party source instead of an advertisement. PR is the act of building the trust and relationships with media, organizations and other influencers that will inspire other people to do your marketing for you for free.
PR can take many forms, including pitching stories to reporters and producers, creating thought leadership strategies and content, forging influential unpaid partnerships and securing speaking opportunities.
Your brand is stronger when you can agree on the way you talk about it. We will help your executive team formulate key messages everyone can stick to when speaking to the media or discussing your business.
In many industries, a press release is an important part of your toolbox when making an announcement (and sometimes it’s required for investor relations). Our agency knows how to write and distribute press releases for maximum strategic exposure.
Influencer and Media List-Building
Who are the right people to reach out to when pitching your organization? We will research and build a list of media targets and others including social media influencers that your organization should be building relationships with.”
Once we’ve identified your target audiences and their influencers and built our lists, we will identify the best moments to pitch your spokespeople to media contacts, with the goal of securing interviews and placements.
Behind every poised company representative on the news, there’s a lot of in-depth media training and preparation. We provide expert guidance that will help you confidently talk about your business to the people that matter.
Thought leaders are people who are able to communicate their ideas and expertise well in the right platforms. Often, this means contributed articles in outside publications (but it can also include owned outlets like your own company blog). We can develop a thought leadership strategy for you, draft your content in your unique voice and pitch it for placement in the most strategically beneficial outlets.
Public Relations (PR) Strategy
What’s your broader storytelling plan? We will develop an editorial calendar built around a variety of tactics, from straight pitching to editorial/thought leadership strategy to build you up as experts in your field. This can also include forging partnerships with influential organizations in your business’ space, identifying/nominating you for award opportunities and securing speaking engagements.