Our Approach To Marketing & Branding
Want to build a successful brand? Trust our brand process.
Conway Marketing Group is a leading marketing and branding agency specializing in a number of important services that accelerate your messaging to help you reach your business goals. We tailor our branding process to you. This allows us to tell your brand’s story and position your brand as an industry leader.
How Our Branding Process Works
There are three steps in our branding process:
1. We build your brand identity and brand strategy
If you want a successful brand, you need a recognizable brand identity. To achieve your goal, you also need a successful brand strategy.
Here’s what we do to build your brand identity and brand strategy:
- Audit and analyze your brand identity and brand strategy strengths and weaknesses.
- Conduct surveys, interviews, and other assessments to see how your brand is perceived by consumers and industry experts.
- Perform market research to find out how your brand stacks up against its rivals.
- Develop buyer personas to help you engage with your target audience.
- Establish brand positioning messages and a brand content strategy.
2. We design your brand
Brand design goes beyond the logo and images you use. It requires extensive planning and attention to detail to make sure your brand resonates with consumers and patients.
Create a logo and brand design guide that aligns with your brand identity and brand strategy.
- Develop a website or revamp your existing website based on your brand identity and brand strategy initiatives.
- Put together a sales enablement toolkit that makes it easy for your sales team to promote your brand, its products, and its services to your target audience.
- Produce videos that highlight your brand and what it’s all about.
- Design and print business cards, flyers, brochures, and other promotional materials you can use at trade shows and other industry events.
3. We manage your brand
Brand management can make or break your brand. If you manage your brand with precision and care, you can find ways to keep pace with consumers and patients and stay ahead of your rivals.
Here’s how we manage your brand:
- Provide a content strategy for your website, monitor its results, and make sure your content consistently hits the mark with your target audience.
- Conduct ongoing social media audits, produce reports, and offer recommendations on how to drive engagement on Facebook, Twitter, LinkedIn, and other platforms.
- Produce email campaigns that keep consumers and patients up to date on new product releases and other brand news.
- Maintain your website to ensure desktop and mobile users can quickly and easily access your web pages.
- Offer event planning and management so your brand can stand out at a healthcare conference or other industry events.
- Deliver digital ads across the online platforms your target audience uses.
- Generate brand insights to help you continuously enhance your brand identity and brand strategy.
Want to Get the Most Value From Marketing and Branding for Your Brand?
Tell us about your organization, what you do, and what you want to accomplish. From here, we can help you build your brand strategy, establish your brand identity, and manage your brand long into the future.
We’re a branding agency that wants to help you transform your brand into an industry leader. Our team is available to meet with you to discuss our healthcare branding solutions.