Search Engine Optimization (SEO)

We Can Help New Customers Find You

Do you have great products or services but are struggling to get visitors to you website? Search engine optimization can take on many forms, but at its heart it involves evaluating, improving and building out the content of your website as well as the technical components that speak to search engines.

Content Is King For SEO

As the algorithms get smarter, long gone are the days of tricking search engines with technical shortcuts and clever tags. You need good content. Content that helps answer people’s questions or solves their problems. You need to provide a solution to their search query with strong content that clearly and articulately explains what you can do for customers in the terms and language they are using.

Content can take many forms. From video and infographics to product descriptions and clear explanations of your services and offerings.

 

Website Content Organization

Do you need help sifting through your content and deciding the best way to highlight your products, services and offerings. When it comes to SEO, the simple way you organize your content buckets, the hierarchy of your content and the pages you choose to go into depth on are paramount. Let us navigate your brand and create websites that showcase the content people are searching for.

Website Content Writing & On-Page SEO

Let us write pages that perform better in search engines. From keyword and competition research, to choosing the right URLs, to meta descriptions and page titles, to choosing the right header for your pages, there’s a lot that goes into writing content for improved on-page SEO. We can take a strategic look at your high-level and sub pages and create and edit content in a way that aligns with what people are searching for to increase web traffic and drive leads.

    Technical SEO

    While content is king when it comes to SEO, there are still a lot of additional tasks that can be done to improve your pages and how they communicate with search engines. Technical SEO includes things like site speed, image formats, alt tags, server settings, site maps and more. Our team of digital professionals will ensure your website runs fast with the necessary technical components tuned for search success.

    Search Engine Marketing

    Sometimes your SEO efforts will need a little boost. Search engine marketing (SEM) can be part of an effective digital advertising strategy and includes buying your way higher in search results by bidding on keywords relevant to your brand and your customers’ search queries. Relatively inexpensive compared to other traditional advertising methods, SEM should be an important part of your outbound marketing efforts.

    External Linking Strategy

    A major component of SEO is how important search engines like Google think your website is and one of the main determining factors of this is external linking. If many pages around the  internet, including news sites and industry blogs link to your website, it tells search engines that your content is important. External linking can be time intensive and to be done correctly (not spamming) should be viewed more along the lines of public relations and media outreach.

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