Four Ways That Healthcare Companies Can Generate More Leads Through Digital Marketing

Jun 23, 2023 | Advertising, Email, HubSpot, SEO, Strategy, Website

Welcome, healthcare enthusiasts! Today, we’re talking about lead generation strategies that will have you jumping for joy. Who doesn’t love the thought of capturing more leads and growing their business? With the following tactics, you can make it happen.

1. Use Strong Inbound Content That Increases SEO

Let’s start with inbound content marketing and SEO. Inbound content marketing is the concept of publishing interesting content on your website or other channels that your audience finds themselves, and then comes to you. Not only is it an effective lead generation strategy, but it’s also fun to create educational content that your audience will love. You get to establish credibility and show off your expertise while providing value to potential customers. Plus, you can optimize your content for search engines, which is like winning a trophy for your website!

For example, you could write blog posts about self-care tips or healthy recipes for people with chronic illnesses. By optimizing your content and targeting the right keywords, you’ll attract plenty of leads who are looking for this kind of information. And who knows, your website might just become their new favorite place to hang out.

2. Optimize Landing Pages To Encourage Action

Next up, we have landing page optimization. What is your audience going to see when they land on your page, and will it encourage them to take the action you desire? With a clear headline, catchy tagline, and an easy-to-use contact form, you can turn visitors into leads in no time flat. It’s like designing your own amusement park ride that your visitors can’t resist taking.

You can also use A/B testing to try out different variations of your landing page and see which one works best. It’s like trying out different rides at the theme park to find your favorite one. That’s the beauty of optimization – it’s a never-ending journey of discovery!

For instance, imagine you’re promoting a women’s health clinic. You create a landing page that offers free consultations, highlights your top female doctors, and shows patient reviews. Voila! You have a page that feels like a welcoming spa, and potential leads will be clamoring to book a consultation.

3. Target The Right Audiences with Digital Advertising – Outbound Marketing

Alright, let’s talk about digital advertising. While inbound marketing allows your audience to better find you, outbound marketing pushes your brand and messages to a targeted audiences. Using platforms like Google Ads, Meta Ads (Facebook and Instagram), and LinkedIn Ads, it’s like having your own group of cheerleaders that will help you attract more leads.

You can target your desired audience based on demographics and geographic locations, just like a coach figuring out the perfect game plan. And with retargeting campaigns, you can bring back visitors who have already viewed your website, like waving at them in the crowd to remind them to come back and see the game-winning play.

4. Take Advantage of Marketing Automations After Form Fills

Last but not least, we have marketing automation. Think of it as your personal assistant that will help you nurture leads and guide them through the sales funnel. It’s like having a mascot that gets the crowd cheering and keeps the team motivated.

After capturing a lead through a landing page or form, you can send them a series of personalized emails that reflect their recent interaction with your website. And with lead scoring and Customer Relationship Management (CRM) integration, you’ll know exactly who your top leads are and when they’re ready to be passed over to your sales team. It’s like having your own sports statistics team, but way more fun!

For example, imagine a chiropractic center capturing a lead through a landing page that promotes their spinal adjustment services. They can then send a series of automated emails that include tips on how to improve posture, common causes of back pain, and the center’s unique approach to chiropractic care. This way, they’re keeping the lead engaged and moving them closer to becoming a paying customer. While there are many CRMs out there, CMG encourages the use of HubSpot for a variety of reasons.

We hope these lead generation strategies have you feeling pumped up and ready to tackle your healthcare company’s goals. By embracing inbound content marketing and SEO, landing page optimization, digital advertising, and marketing automation, you can capture more high-quality leads than ever before and grow your business. It’s time to put on your cheerleading outfit and get your team hyped up! Let’s go out there and score some touchdowns – we mean, leads!

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