End-to-End Marketing Support for AI SaaS Company

The Challenge

Dynam.AI, a rapidly expanding firm specializing in artificial intelligence solutions, was in need of a reliable partner who could provide an array of services including, graphic design, digital advertising, social media management, and public relations support. The challenge was successfully and consistently delivering quality marketing collateral and campaigns to enable Dynam.AI to achieve market differentiation and improve its business outcomes. Conway Marketing Group was brought on board as the outsourced agency partner to address these challenges and provide a comprehensive approach to support Dynam.AI’s overall marketing endeavors.

What We Delivered

Conway Marketing Group successfully partnered with Dynam.AI to deliver a range of services to enhance the firm’s overall marketing strategy. Our team provided the following services:

• Website Development: A new website was created as the central hub for omnichannel marketing.
• Website Management: Dynam.AI’s website was optimized by adding relevant content, managing lead forms, tweaking back-end metadata, and providing ongoing maintenance. 
• Search Engine Optimization: Our digital team implemented relevant SEO strategies to enhance the website’s visibility and search engine rankings.
• Digital Advertising: A comprehensive upper-funnel digital advertising campaign was developed to drive brand awareness and increase clicks through Google Search and LinkedIn display ads.
• Social Media & Graphics: A monthly social media strategy was created, including content direction, image graphics, and a calendar for each channel, ensuring consistency across all platforms.
• Public Relations: The team scheduled and coordinated interviews for key spokespeople, created talking points, facilitated and attended interviews, managed award submissions, monitored media lists, and wrote and scheduled press releases.

The Results

The website was optimized for search engines, resulting in an increase in website traffic and lead generation. Our public relations efforts increased media coverage, including interviews and press releases. Dynam.AI saw increased brand recognition, website traffic, and lead generation, ultimately leading to more business growth. Additionally, first-quarter digital advertising and social media engagement results included:.

• The website saw 9,594 website sessions and nearly 7,500 individual users.
• With a small ad spend ($5/day on Google search engine ads and $10/day on LinkedIn ads), we generated nearly 60,000 impressions and more than 1,200 top-of-the-funnel website leads for only $1,375.
• We curated 1,965 social media followers between LinkedIn, Facebook, and Twitter. 
• Our social media posts have created 237 clicks to the website. 
• LinkedIn is the most successful social media channel and has grown 158.6% in 2022 to 1,394 total followers.

The Client

Dynam.AI is an artificial intelligence (AI) and machine learning (ML) company specializing in developing custom AI and ML solutions, including SaaS solutions, for businesses. Its solutions are designed to help clients leverage the power of AI and ML to improve business processes, boost productivity, enhance customer experiences, and increase revenue. Dynam.AI’s team combines expertise in AI and ML with a deep understanding of the client’s business needs to deliver tailored solutions that meet specific requirements.