Groundbreaking Cancer Detection AI Video
The Challenge
CureMetrix needed a marketing video to introduce its line of innovative breast cancer and heart disease detection products. The company turned to Conway Marketing Group to plan, execute, and produce a marketing video that would convey the product’s incredible benefits to its audience.
What We Delivered
Conway Marketing Group undertook the project and divided it into three stages: pre-production, production, and post-production. The team started with pre-production, conceptualizing, scripting, and storyboarding the video in collaboration with the CureMetrix team. During the production phase, the videography team from Conway Marketing Group captured captivating b-roll scenes and directed a remote shoot for optimal footage. The team ensured that the product details were highlighted and presented elegantly by engaging with the clients throughout the entire production process. Finally, in post-production, Conway Marketing Group provided all the necessary editing, sound mixing, color correction, and graphic and music licensing services to deliver the final video. We were proud to deliver two versions of the video, a longer version and a shorter version that were both custom-tailored to the client’s needs.
The Results
The video created and delivered by Conway Marketing Group helped CureMetrix to raise awareness of its innovative breast cancer and heart disease detection products. The videos clearly conveyed the product’s benefits and helped to generate significant interest in the product line, which led to an increase in sales and revenue for the company. The project was a tremendous success, thanks to the seamless collaboration between CureMetrix and Conway Marketing Group. The project delivered excellent results, allowing the client to tell a compelling story about their products, which captivated the desired audience, improved the brand image, and achieved their desired outcome.
The Client
CureMetrix is a leading healthcare technology company focused on developing state-of-the-art solutions utilizing artificial intelligence (AI) for medical image analysis. Their cutting-edge products aim to assist healthcare providers in detecting cancers, including breast cancer, while simultaneously enhancing clinical workflows. The result is improved patient care and better outcomes for those in need.