Social Media Management for HealthTech SaaS

 The Challenge

The client needed more social media presence and more resources or time to create a social media plan. Like many companies, social media has been pushed to the back burner despite an awareness of its importance. The lack of social presence was a lost opportunity to engage with stakeholders and provided difficulties in launching social media advertising campaigns.

What We Delivered

Conway Marketing Group worked with the client to develop and implement a full social media management program. In addition to setting up accounts

on pertinent platforms, our writers and digital marketing team worked together to create an engaging content calendar of organic posts and calls to action that would drive visitors to the website and encourage leads. CMG also managed social media advertising on LinkedIn, Facebook, and Instagram, exposing the brand and product to strategically targeted audiences. Creative ensured the look and feel was professional and on-brand.

The Results

Our partnership resulted in a social media program for LinkedIn, Twitter, and Facebook that drove awareness, page visits, website clicks, and conversions. The client was presented with an engaging content calendar to approve before each month, and all posts were implemented and managed.

As a result of our partnership, Conway Marketing Group was able to secure the following statistics.

• Increased organic posting by more than 500%
• Impressions for organic social posts increased by more than 77%.
• Grew LinkedIn following for the brand’s account by more than 160% per month, adding more than 750 followers through the first three months.
• Website sessions initiated from social media posts, shares, and engagement all increased more than threefold year over year.
• Social media advertising efforts saw more than 76,000 impressions per month and more than 350 clicks-throughs.

The Client

Healthfully is a HealthTech SaaS company committed to providing healthcare, corporations, and community organizations with digital health solutions that deliver the best patient and community experience. They provide a white-label, comprehensive technology platform to engage and empower consumers on their health and wellness journey.