Transforming Healthcare Agency’s Social Strategy

The Challenge 

Our agency took on the task of creating a comprehensive social media strategy for Synergy Health Partners, a healthcare staffing and management agency that utilizes innovative models in its operations. The main objective was to increase Synergy Health Partners’ social media presence and generate leads through their social media channels. This involved the development of custom content, regular posting, and active engagement with their audience.

What We Delivered

Our healthcare marketing agency provides a comprehensive social media strategy for Synergy Health Partners, tailored to their specific needs. The strategy includes the following services:

• Strategy Development: Our social media experts developed an engaging and informative content strategy that aims to position Synergy Health Partners as a leader in the healthcare staffing industry.
• Content Creation: Our team creates a monthly content calendar for each of their social media channels, covering various themes, such as health topics, industry updates, services offered by Synergy Health Partners, and relevant news and events within the industry.
• Custom Graphic Images: Our agency designs custom graphic images that are visually appealing, informative, and on-brand. These graphic designs accompanied each post to help influence click-through rates.
• Posting and Engagement: The content was posted regularly on all social media channels at optimal times when the target audience was most active.The posts were tracked, and their performance was measured, allowing the team to tweak the strategy as needed.

The Results

The social media strategy implemented by our agency resulted in increased engagement rates for Synergy Health Partners’ social media channels. This success was largely attributed to the creation of a monthly content calendar, the production of custom graphic images and the consistent posting of relevant content, which keeps the brand top-of-mind with potential clinicians and health systems. Their content strategy is instrumental in generating leads via social media, which not only helps increase brand awareness but also leads to successful clinician placements in managed hospital environments. Our agency’s social media expertise enables Synergy Health Partners to reinforce itself in the healthcare staffing industry, effortlessly connect with its target audience, and create a robust online presence that drives business growth.

The Client

Synergy Health Partners is a leading healthcare staffing agency based in San Diego, California. They specialize in providing healthcare professionals to hospitals, clinics, and other healthcare organizations across the United States. With over 40 years of combined industry experience, Synergy Health Partners has a proven track record of providing high-quality staffing solutions.