Rebounding Economy Signals Opportunities for Businesses

May 26, 2021 | Trends

The signs are everywhere. Travel is on the uptick, employers are hiring, and consumer confidence is up. According to the Commerce Department, the economy grew at an annual rate of 6.4% between January and March. As we emerge from the collective health and economic trauma of COVID-19, the light is shining brightly at the end of the tunnel.

But, how can businesses leverage this economic rejuvenation to make the most of the opportunities to increase revenue, build brand equity, and expand their loyal customer base?

Future Proof Your Business

In a recent survey, Bank of America found that 60% of small business owners expect their revenue to increase this year, a significant rebound since last fall. 

Data visualization tools and predictive analytics enabled by artificial intelligence allow businesses to identify trends and growth opportunities.

The benefits go beyond short-term insights but allow businesses the strategic direction on tailoring solutions that create value for customers. Our team can help you harness these insights to make better decisions, expand market share, enter new markets, and deliver excellent customer experiences. 

To Affinity and Beyond

Gaining more profound insights into customer personas has become more critical than ever. Understanding customers as real people with distinct likes and dislikes are essential for businesses to develop nuanced content and messaging that resonates with the target audience. 

To compel is to convert and companies can no longer rely on previous assumptions as the pandemic experience has altered customer values, preferences, and needs in some very fundamental ways. Fostering trust, building association, and humanizing your brand helps gain affinity with your audience.

So why is this important? If people believe in your brand, it’s easier to get their attention and share information.

Strengthen Your Core

Reset our brand identity.

Competitive differentiation is more critical than ever. The pandemic has brought about many changes in how people live, work and consume. In light of these shifts in behaviors and attitudes, a company’s brand may no longer be relevant in conveying its values and offerings. Total rebranding or a brand refresh of a company’s visual identity will spark renewed interest among existing customers and hook the attention of those who were previously not engaged with the brand. 

A brand makeover in times like these can help communicate your company’s agility and responsiveness to changes locally, nationally, and globally. Now would be a great time for a new website; we’re fans of WordPress

Digital Together 

The wonderful thing about technology is that it allows us to do more with less. It also allows us to do more of what we’re good at while automating and outsourcing the rest. 

For companies that shied away from digital marketing or had limited digital initiatives before the pandemic, this is the time to leap! Digital marketing opens up new vistas of opportunities to attract new customers and build stronger customer loyalty with the existing base.

Our world is more digital than ever. Let’s be digital together! If you are a small business owner and feel overwhelmed by all things digital, we’re here to answer questions, provide solutions and chart a course of action for your enterprise.

Get Social

According to an article published in the International Journal of Information Management, social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness, and increased sales.

Marketing via social media helps businesses share more than their products and services. Platforms such as LinkedIn, Facebook, and Twitter engage with customers, strengthen loyalty and present their personalities and values. While the use of social media has been steadily climbing over the past several years, COVID-19 only accelerated the trend among U.S. adults, providing more significant opportunities for engagements on these platforms. Look at these three emerging social media trends

Are you seeking an agency partner to help you take advantage of the opportunities on the horizon? Conway Marketing Group has expertise in every facet of marketing, from developing a strategy to executing digital campaigns, from designing logos to customer research. Reach out to our team to discover how we can help your business.

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