10 Social Media Holiday Dos and Don’ts – A Guide for Healthcare Companies

Nov 27, 2023 | Social Media, Strategy

As the holiday season approaches, it becomes crucial to proactively get your social media accounts ready for the surge in traffic and engagement that accompanies this festive time of year. To ensure you make the most out of your healthcare content on social media platforms, here are 10 key dos and don’ts that you should keep in mind. By following these guidelines, you can effectively connect with your audience, promote your healthcare brand, and engage with your followers in a meaningful and impactful way. So, take a moment to dive into these recommendations and optimize your social media presence for the upcoming holiday season.


  1. Do maintain a consistent brand voice – always use language and tone that resonates with your healthcare content, regardless of the occasion. This will help create a genuine and approachable brand identity that people can connect with.
  2. Do share relevant healthcare images – get creative with updating your social media by using images that really connect with your healthcare brand. Let your images speak volumes about the value and impact of your healthcare offerings in an authentic and friendly way.
  3. Do utilize healthcare-specific hashtags. Look for hashtags related to healthcare topics and include them in your posts. It’s a great way to increase your visibility and engagement within the healthcare community. 
  4. Do recognize healthcare events – create content to show your support and raise awareness for healthcare-related occasions. Your efforts can make a real difference in promoting healthcare causes and improving public health outcomes.
  5. Do offer healthcare promotions and discounts – provide special offers and discounts on healthcare products or services to encourage engagement. These incentives are designed to encourage engagement, showcase the value of healthcare, and make the experience even more rewarding.
  6. Do host healthcare-related giveaways and contests – organize contests centered around healthcare topics to connect with your followers and show appreciation for their loyalty. By doing so, you not only enhance your online presence but also establish your brand as a trusted authority in the healthcare industry.
  7. Do feature user-generated healthcare content – share real-life moments captured by patients or healthcare professionals to showcase their genuine engagement with your healthcare brand. This not only builds trust but also fosters a strong and supportive community around your brand.
  8. Do highlight exceptional healthcare service – show your dedication to exceptional customer service by promptly responding to inquiries and celebrating every patient interaction. By going above and beyond to personalize care and ensure patient satisfaction, you can truly make a positive impact in people’s lives.
  9. Do collaborate with healthcare influencers – collaborate with influential figures in the healthcare industry and provide them with exclusive promotions for their followers. This strategic partnership not only expands your reach but also builds credibility within the healthcare community.
  10. Do consistently post healthcare updates – keep your followers in the loop about the latest healthcare news and events by regularly sharing updates. By offering valuable insights and expert opinions, you’ll establish yourself as a trusted source in the healthcare community. Stay connected and be the go-to resource for all things healthcare.


  1. Don’t be too sales-oriented – instead of pushing a hard sell message, it’s best to focus on building trust and providing valuable information. This approach helps potential healthcare consumers make informed decisions about their health.
  2. Don’t go overboard – keep a reasonable amount of holiday content and avoid overwhelming healthcare customers with excessive information. Remember, striking the right balance ensures effective communication and engagement.
  3. Don’t post irrelevant content – ensure that the content remains relevant to your healthcare brand and relates to the holiday season. This will help maintain engagement and resonate with your target audience.
  4. Don’t ignore customer feedback – make it a priority to promptly respond to any comments or questions posted by healthcare consumers on social media. By actively engaging with your audience, you can foster a positive reputation for your healthcare brand.
  5. Don’t forget about trends – stay updated on industry trends and ensure that your healthcare content is current. By staying informed, you can provide valuable insights and deliver relevant information to your audience.
  6. Don’t post too frequently – avoid bombarding your healthcare followers with an excessive amount of content as it can be overwhelming. Instead, focus on providing valuable and relevant information that will resonate with your audience.
  7. Don’t neglect other platforms – don’t solely focus on one social media platform; utilize other platforms to expand the reach of your healthcare content. Diversifying your presence across multiple platforms can help you connect with a wider audience and maximize your impact.
  8. Don’t ignore analytics – utilize analytics to track the success of your healthcare campaigns and make necessary adjustments for optimal results. Data-driven insights can guide your decision-making process and drive continuous improvement.
  9. Don’t overlook social media guidelines – be aware of guidelines specific to each platform and adhere to them at all times in the context of healthcare. It’s crucial to maintain professional conduct and protect patient privacy when engaging online.
  10. Don’t forget to have fun – social media should be an enjoyable experience for both healthcare consumers and brands, so ensure that you’re also having a good time. Remember to engage with your audience and create meaningful connections to make the most out of your social media presence.

Tips for Creating a Holiday Content

  • Leverage user-generated content. Share stories or photos from your followers related to the holiday season for an authentic look into your healthcare organization.
  • Focus on giving back. Use the holidays as a time to highlight how your healthcare organization is giving back to the community.
  • Utilize holiday themed content ideas. Create posts featuring topics like staying healthy during the holidays, gift ideas for a loved one or ways to reduce stress over the season.
  • Show appreciation for followers. Let your followers know how much you appreciate their engagement and use this time as an opportunity to thank them.
  • Be festive with promotions. Try offering special discounts or giveaways as a way to thank your loyal followers over the holiday season.
  • Participate in relevant conversations. Monitor social media for topics related to healthcare and the holidays, and join in on the conversation when appropriate. 
  • Don’t be afraid to get creative. The holidays provide a unique opportunity for healthcare organizations to get creative with their content and have some fun! 

Incorporating Video Content in Holiday Social Campaigns

In the digital era, video content has become a powerful tool for engagement. This is no different for healthcare organizations during the holiday season. 

  • Educational Videos: Create short, informative videos on topics such as maintaining mental health during the holidays or healthy holiday recipes. 
  • Patient Testimonials: Sharing patient stories can build trust and empathy. Consider a video featuring a patient talking about their journey and how your healthcare services helped them.
  • Behind-the-scenes Tours: Show a glimpse of your healthcare facility decorated for the holidays, or a day in the life of your healthcare professionals during the festive season.
  • Live Q&As: Host a live video session on social media platforms, allowing followers to ask questions related to healthcare and the holidays.

Remember, your videos should be visually festive, informative, and align with the tone and style of your healthcare organization. The holiday season is an excellent time to experiment with video content and add a personal touch to your social media presence.

Leveraging Social Media Contests during the Holiday Season

Taking advantage of the festive spirit, social media contests can be a fun, engaging way to interact with your audience and build your healthcare organization’s online community.

  • Holiday-themed Photo Contest: Encourage your followers to post a holiday-themed photo with a specific healthcare-related hashtag. This could be a healthy holiday meal, a decorated home workout space, or even a snapshot of their holiday step-count from a fitness tracker.
  • Health Trivia Quiz: Post a series of health-related questions over a few days, and reward those with the most correct answers. This not only encourages interaction but also informs and educates your audience.
  • Share Your Story: Invite your community to share their health journey stories. Pick the most inspiring story and offer a small token of appreciation.

Remember, the focus of your contests should align with your organization’s mission and values. 

While the primary goal is engagement, these contests also provide an opportunity to subtly promote your services and create positive associations with your brand.

These tips can help ensure your healthcare brand makes the most of the holiday season on social media. With a little bit of planning and effort, you can create engaging healthcare-related content that will have customers flocking to your brand. From informative holiday-themed posts and promotions to health-related giveaways, there are plenty of ways to create content that celebrates the season and builds excitement for your healthcare brand. 

At the end of the day, it’s important to remember that holidays are a time to prioritize health and show appreciation for all that you have. By creating thoughtful, engaging healthcare content that resonates with customers, you can make sure your brand stands out in the holiday season. So get creative, have fun, and make sure to keep up with healthcare trends – your brand will thank you for it! 

Get ready for the holidays with an amazing social media presence
If you’re seeking professional assistance to elevate your healthcare brand’s social media presence this holiday season, look no further. Conway Healthcare Group is here to help. With our experience and expertise, we can craft compelling and engaging content that resonates with your audience. Don’t wait – contact Conway Marketing Group to get started today! 

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