cLIENT CASE STUDy
Healthfully
Healthfully is a HealthTech SaaS company committed to providing healthcare, corporations, and community organizations with digital health solutions that deliver the best experience to their patients and communities. They provide a white-label, comprehensive technology platform to engage and empower consumers on their health and wellness journey.
297K Impressions
3.38K Total Clicks
A New Website for a HealthTech SaaS Company
The Challenge
Our client, an emerging SaaS company in the health tech space, needed to increase brand awareness and visibility to industry leaders. Their goals included developing digital content to position their company as the leader in health tech.
To execute this, they sought additional insights, solid marketing and communication strategy, improved web presence, and an aesthetic for their website that truly represented their brand voice. The information shared on their website needed to be accessible, modern, and responsive while clearly articulating the company’s cutting-edge digital tools and solutions.
Services
SEO
Website Development
Digital Advertising
Social Media Marketing
DELIVERABLES & ACTIVITIES
What We Delivered
- Comprehensive Copywriting and Content Creation: CMG provided extensive copywriting services for all sections of the website. This included crafting compelling content that aligned with the client’s brand voice and resonated with their target audience.
- SEO Optimization Strategy: A pivotal aspect of CMG’s approach was SEO optimization. This strategy was designed to enhance the client’s search engine rankings significantly. By focusing on relevant keywords and optimizing content structure, CMG aimed to boost organic traffic to the website.
- Mobile Responsiveness and Cross-Platform Compatibility: Recognizing the importance of accessibility across devices, CMG ensured the website was fully responsive and optimized for seamless user experience on various platforms including desktops, tablets, and mobile devices.
- Utilizing Gated Content for Lead Generation: To drive conversions, CMG implemented gated content strategies. By offering valuable resources behind forms, CMG aimed to capture leads and nurture them through the sales funnel effectively.
- Establishing a Robust Blog Platform: CMG integrated a robust blog section into the website. This served as a platform for the client to share industry insights, thought leadership, and updates, thereby enhancing their authority and engagement within their niche.
- Detailed Product Feature Pages: Each product received dedicated pages that comprehensively outlined its benefits and functionalities. This approach aimed to educate visitors and showcase the value proposition of the client’s offerings clearly.
- Long-term Support and Content Optimization: Beyond the initial launch, CMG committed to providing ongoing support. This included continuous optimization of existing content and the creation of new, engaging materials to sustain and enhance the website’s performance over time.
- SEO Initiative and Content Marketing Campaign: CMG’s SEO strategy extended beyond the website launch, focusing on content marketing to increase visibility and authority in the health tech sector. By targeting specific industry features and optimizing content accordingly, CMG aimed to drive significant traffic and elevate Healthfully’s brand presence in search engine results.
OUR IMPACT
The Results
CMG measured the website’s success by evaluating key performance indicators, including increases in website visits, organic search leads, speed, and design aesthetic. Analytics showed that the new website functioned as a powerful inbound lead generator, ranked higher in web searches, and provided a more user-friendly experience for website visitors. In regard to SEO, CMG increased Healthfully’s traffic and impressions significantly. Important software features include telehealth, remote patient monitoring, patient portal, and intake and registration saw Google search impressions increase more than five fold over a 16-month period.
1.1%
Average CTR
55.6
Average Position
5x
Impression Growth
View Other Case Studies
Below please find examples of case studies of client work across all of our different marketing services.
Free Consultation
If you're looking for marketing services, we would love to have a quick meeting. We're confident our team can help your brand better meet its business goals.