The Challenge

Equus Workforce Solutions, a prominent provider of employment and housing services for CalWORKs clients in northern San Diego County, eagerly anticipated hosting its first in-person event in four years. Prior to the pandemic, the annual Champions celebration served as Equus’ flagship event, embodying the acknowledgment of selected CalWORKs participants for their exceptional perseverance and unwavering commitment to enhancing their lives. The organization sought to illuminate the compelling and heartening narratives of their Champions, highlighting their remarkable resilience and unwavering determination as they embraced the return to organizing engaging face-to-face gatherings. The event aimed not only to celebrate achievements but also to inspire and motivate others on their journey towards success and personal growth.

• Discovery and Intake Process: The project commenced with an initial meeting to comprehensively understand the event’s dynamics and stakeholders. Subsequent follow-ups were conducted with Equus and CalWORKS points of contact to ensure alignment.

• Media Invitation Strategy: A meticulous process was undertaken to compile a list of local media outlets to invite for event coverage. This involved drafting and sending out media advisories, ensuring all necessary details were included and approved by stakeholders.

• Spokesperson Coordination: Efforts were made to identify suitable spokespeople for the event, including reviewing client honoree stories. Availability confirmation was sought for spokespeople and potential awardees for interviews, facilitating effective media engagement.

• On-Site Media Management: On the day of the event, dedicated efforts were directed towards managing media interactions and ensuring smooth coverage, maintaining a positive atmosphere.