cLIENT CASE STUDy
SkillGigs
SkillGigs, Inc. is an ecommerce talent marketplace that pairs skilled healthcare and technology job seekers with AI-matched work opportunities. Launched in 2017 on the belief that companies and talent should be able to interact seamlessly, SkillGigs is dedicated to empowering the users. SkillGigs elevates and maximizes the hiring process by removing traditional barriers. The company’s patented AI software matches talent with jobs tailored to their skills, while giving companies with open positions strong candidates who are ready to work—all without a single recruiter.
99 Million People Has Viewed PR Content
3 Podcast Appearances Pitched & Won
Establishing Company Leadership as Experts: SkillGigs
The Challenge
SkillGigs, Inc., is a major disruptor in the traditionally slow-moving field of healthcare staffing, offering an AI-powered, direct sourcing alternative to third-party recruiters – but in order to gain traction with new potential users and increase revenue, they needed to make sure the industries they worked in knew what they had to offer, and viewed their leaders as experts.
Conway Market ing Group partnered with SkillGigs to greatly expand its public relations efforts and generate a consistent t hought leadership strategy for the company’s executive team.
Services
Public Relations
Media List Building
Press Releases
Award Submissions
DELIVERABLES & ACTIVITIES
What We Delivered
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Editorial & PR Calendar Development: Conway Marketing Group spearheaded the development of a comprehensive editorial and PR calendar that aligned with SkillGigs’ major announcements and business goals, ensuring communication efforts were synchronized with company objectives.
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Creation of PR Toolkit: Under the astute guidance of our public relations manager, we crafted a comprehensive PR toolkit with essential talking points and a curated media list that was continually updated to enhance outreach and amplify SkillGigs’ visibility.
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Thought Leadership Strategy Implementation: In tandem with SkillGigs’ executives, our PR manager orchestrated a multifaceted thought leadership strategy, drafting and pitching compelling op-eds and articles to position SkillGigs as a leading authority and build anticipation of new developments.
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Wire Press Release Drafting: Precise and compelling wire press releases were crafted, with every word meticulously chosen to capture media and public interest toward SkillGigs’ innovative endeavours.
- Targeted Media Pitching: Our team executed targeted media pitching with our personalized approach, securing impactful coverage, igniting widespread engagement within the industry ecosystem.
- Industry Recognition: Our concerted efforts were designed to establish SkillGigs as an industry leader through strategic content curation and outreach, elevating the company to a position of acclaim and respect among peers and competitors.
- Podcast Participation & Speaking Engagements: Conway Marketing Group enhanced SkillGigs’ visibility through podcast appearances and speaking engagements, culminating in six prestigious awards that underscored SkillGigs’ excellence in the industry.
- Continuous Adaptation: Committed to ongoing enhancement, our team continually evaluated and refined strategies, ensuring SkillGigs maintained a position of sustained excellence in a dynamic landscape.
OUR IMPACT
The Results
Before and after the launch of SkillGigs’ new platform experience, SkillGigs executive leaders had multiple bylines in influential staffing trade publications targeting some of their primary industries, including healthcare and technology. The platform announcement garnered wide coverage in trade media. Additionally, the thought leadership strategy and content process established by SkillGigs and the CMG team led to a consistent flow of quality articles that could sustain the CEO’s Forbes Council contributor membership.
CMG secured impactful interviews on top industry podcasts like “Firing Squad with Chad & Cheese,” “Work On-Demand,” and RecruitingDaily’s “The Use Case,” showcasing SkillGigs’ expertise. Our team strategically placed thought leadership articles in respected publications such as McKnight’s Long-Term Care News, HR Future, and SIA’s The Staffing Stream. Furthermore, CMG drafted and placed sponsored thought leadership articles in esteemed external outlets, including Forbes, Fortune, and Finance Digest. Our PR experts secured four executive speakership and panelist opportunities, providing SkillGigs with valuable platforms to share industry insights.
In September 2023, Conway Marketing Group received the esteemed Netty Award for the Best Press Release for Skillgigs’ new digital platform experience. Our successful partnership with SkillGigs’ marketing and product team enabled us to concisely outline the enhanced features of SkillGigs and effectively announce the re-platforming in early 2023. This significant accomplishment showcases our unwavering dedication to delivering excellent service to our clients.
22
Media
Mentions
6
Awards
Submitted & Won
9
No-Cost Thought
Leadership Articles
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