cLIENT CASE STUDy
The Rome Group
The Rome Group is a consulting firm based in Saint Louis, MO that provides strategic planning, executive search, and fundraising consulting services to non-profit organizations and philanthropic foundations. Their mission is to strengthen non-profit organizations by providing them with the necessary resources and support to help them achieve their goals and make a positive impact in their communities.
8-Phase Competitor Positioning Evaluation
9+ Branding & Aesthetic Deliverables
Branding Initiative for Nonprofit Consulting Group
The Challenge
The Rome Group, a forward-thinking organization with a commitment to staying abreast of current trends recognized the imperative to update its outdated logo and branding. The decision arose from a keen awareness that the existing visual identity no longer aligned with the organization’s evolving mission and values.
The organization seeks to craft a modern visual narrative that resonates with its core values and aligns with contemporary societal expectations. The revamped logo and branding will stand as a powerful symbol of the non-profit’s commitment to innovation, inclusivity, and ongoing relevance, reaffirming its mission to bring positive change to the community.
Services
Research & Insights
Creative Services
Branded Assets
Email Marketing
DELIVERABLES & ACTIVITIES
What We Delivered
- Primary Stakeholder Engagement: Our journey into comprehensive brand research commenced with a dedicated primary stakeholder interview. This crucial step facilitated direct insights from key decision-makers, laying the foundation for a nuanced understanding of organizational goals and values.
- Market Landscape Exploration: Following the stakeholder engagement, we conducted an extensive exploration of the market landscape. This phase involved a meticulous analysis to discern trends, identify opportunities, and understand the competitive environment. The insights gathered served as the bedrock for strategic recommendations.
- Research Findings Summary: Our research culminated in a comprehensive summary, distilling the findings into actionable insights and strategic recommendations. This document became a roadmap for refining positioning, messaging, and content marketing strategies to align with the organization’s goals and resonate with its target audience.
- Visual Identity Redesign: Within the realm of visual identity transformation, our focus was on revitalizing the client’s brand aesthetic. This involved the creation of two innovative logo concepts, each carefully designed to infuse vibrancy and modernity. The result was a renewed sense of energy and optimism in the brand representation.
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Brand Guidelines Development: To ensure consistent and cohesive brand application, we developed detailed brand guidelines. These guidelines provided a framework for the appropriate use of the new logo, typography, and color palette, ensuring a unified and professional brand presentation across diverse materials.
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Marketing Collateral Production: The visual identity transformation extended beyond the digital space to tangible marketing collateral. We meticulously designed compelling digital assets, proposal templates, and stationery. This comprehensive suite of materials aimed at seamlessly integrating the new branding throughout the organization.
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Digital Presence Optimization: Recognizing the importance of an online presence, we dedicated efforts to optimize the client’s LinkedIn account. This included an update aligned with the new branding and a documented strategy for enhanced channel management and content presentation.
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Holistic Visual Identity Integration: The overarching goal of our efforts was to achieve a holistic integration of the new branding. By addressing various facets, from stakeholder engagement to tangible collateral and digital optimization, we aimed to reinforce a cohesive and impactful visual identity that resonated with the client’s mission and values.
OUR IMPACT
The Results
The non-profit organization saw an immediate impact from the new branding and received positive feedback from the community, with many people commenting on the energy and optimism conveyed by the new logo. The new branding helped better communicate their mission and values, and to attract a new generation of supporters who were passionate about their cause.
2+
Month Project
6+
Interviews
1
New Logo
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