cLIENT CASE STUDy
The Rome Group
The Rome Group is a consulting firm based in Saint Louis, MO that provides strategic planning, executive search, and fundraising consulting services to non-profit organizations and philanthropic foundations. Their mission is to strengthen non-profit organizations by providing them with the necessary resources and support to help them achieve their goals and make a positive impact in their communities.
2 HubSpot Email Templates
1 Migration from MailChimp to HubSpot
Maximizing Email Newsletter Success with HubSpot
The Challenge
The Rome Group (TRG) engaged Conway Marketing Group (CMG) in a distinctive endeavor: the transformation of their newsletter to align with its recently refined brand identity. Following an extensive discovery phase, it became evident that TRG’s newsletter held significant potential as a cornerstone marketing instrument, prompting CMG’s involvement in orchestrating the migration from MailChimp to HubSpot.
The overarching objective was to propel TRG towards expansion and enhanced lead generation capabilities, all while guaranteeing seamless access to pertinent client data for prompt deployment in marketing endeavors and communications strategies.
Services
Email Marketing
Research & Insights
Creative Services
Branded Assets
DELIVERABLES & ACTIVITIES
What We Delivered
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Transitioning to HubSpot: The initial objective for CMG was to facilitate TRG’s migration to HubSpot, a crucial step in revamping their newsletter infrastructure. This transition marked the foundation for the subsequent enhancements to TRG’s marketing strategy.
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Crafting Email Templates: Following the successful integration with HubSpot, CMG embarked on designing two distinct email templates: a newsletter digest and a quarterly newsletter. These templates were meticulously tailored to encapsulate TRG’s brand identity and convey its messaging cohesively.
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Establishing Newsletter Cadence: For the quarterly newsletter, CMG assumed the responsibility of formulating a structured cadence for its creation. Collaborating closely with TRG, topics were identified, and CMG’s team of experts curated content that resonated with TRG’s audience and objectives.
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Content Creation: With topics provided by TRG, CMG’s content specialists meticulously crafted engaging and informative content to populate the newsletter templates. This collaborative effort ensured that the content not only reflected TRG’s brand identity but also resonated with its target audience.
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Digital Layout Design: Once the content was finalized, CMG’s digital design team leveraged the email templates to meticulously lay out the newsletter. Employing visual elements and design principles, they created an aesthetically pleasing and attention-grabbing piece that effectively communicated TRG’s message.
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Ensuring Brand Consistency: Throughout the process, a paramount focus was placed on maintaining brand consistency. Every aspect of the newsletter design and content creation was aligned with TRG’s brand guidelines, ensuring a seamless integration with its overall branding strategy.
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Review and Feedback: Before finalization, the drafted newsletters underwent thorough review and feedback cycles. This iterative process allowed for refinement and optimization, ensuring that the end product met TRG’s expectations and objectives.
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Deployment and Monitoring: Upon approval, the newsletters were deployed through HubSpot’s robust email marketing platform. CMG continued to monitor performance metrics, providing ongoing support and optimization to maximize engagement and effectiveness.
OUR IMPACT
The Results
Thanks to our partnership, The Rome Group was able to seamlessly switch to HubSpot and take advantage of a cutting-edge email marketing tool. Our team crafted visually stunning newsletters that showcased TRG’s message in a clear and informative way. The work we completed for TRG lead to more engaged clients, heightened brand awareness, and increased lead generation.
35%+
Open
Rates
32%+
Click-Through Rates
99%+
Successful Deliveries
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