cLIENT CASE STUDy
Dynam.AI
Dynam.AI is a cutting-edge AI software company that specializes in providing advanced solutions for businesses. Their innovative AI-driven platform helps organizations automate complex processes, enhance decision-making capabilities, and optimize operations.
LinkedIn & Google Digital Marketing Campaign
1 Report Monthly With Analytical Insights
Digital Advertising Campaign For AI Organization
The Challenge
Dynam.AI, a leading artificial intelligence (AI) software company, approached Conway Marketing Group (CMG) with a specific challenge. The company had developed an innovative AI-driven solution for businesses but struggled to generate awareness and attract qualified leads.
Dynam.AI recognized the potential of digital advertising campaigns to reach their target audience but lacked the expertise and resources to execute an effective strategy. They sought CMG’s assistance in running digital advertising campaigns on LinkedIn and the Google Search Network to drive more leads to the website.
Services
Digital Advertising
Creative Services
Website Design
Social Media
DELIVERABLES & ACTIVITIES
What We Delivered
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Target Audience Analysis: CMG conducted a meticulous analysis of Dynam.AI’s target audience, delving into key demographics, professional interests, and job titles. This in-depth research empowered CMG to refine the targeting parameters for both LinkedIn and Google search ads, ensuring precise alignment with Dynam.AI’s prospective clientele.
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Creative Ad Development: Leveraging insights into Dynam.AI’s brand identity and value proposition, CMG crafted engaging ad copies and visual assets. These advertisements were meticulously tailored to highlight the unique features and benefits of Dynam.AI’s AI software solution, effectively captivating the attention of potential customers and distinguishing the brand amidst the competitive landscape.
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Campaign Setup: CMG orchestrated the launch of campaigns across both LinkedIn and the Google Search Network with precision. On LinkedIn, sponsored content campaigns were strategically devised to target decision-makers and professionals within industries relevant to Dynam.AI’s offerings. Meanwhile, on the Google Search Network, CMG strategically deployed pertinent keywords and bid strategies to channel targeted traffic to Dynam.AI’s website when users searched for related terms.
- Optimization and Monitoring: CMG maintained vigilant oversight of campaign performance, continuously refining strategies to enhance effectiveness. This involved meticulous bid optimizations, rigorous ad copy testing, refined keyword selection, and dynamic adjustments to audience targeting parameters. Transparent reporting and ongoing communication with Dynam.AI ensured alignment and facilitated informed decision-making throughout the campaign’s lifecycle.
- Performance Analysis: Beyond monitoring immediate campaign metrics, CMG conducted a comprehensive analysis of performance trends and user engagement patterns. By dissecting data on click-through rates, conversion rates, and user behavior, CMG gleaned valuable insights to inform future campaign iterations and strategic planning for Dynam.AI’s marketing endeavors.
- Strategic Iteration: Armed with insights from performance analysis, CMG iteratively refined campaign strategies to drive continuous improvement. This iterative approach encompassed tweaking ad creatives, adjusting targeting criteria, and experimenting with new tactics to optimize campaign outcomes. CMG ensured that Dynam.AI’s marketing efforts remained agile and responsive to evolving market dynamics.
OUR IMPACT
The Results
The campaigns significantly improved Dynam.AI’s brand visibility within their target market. The sponsored content on LinkedIn generated thousands of impressions and engagements, creating awareness and exposure for the company among professionals in relevant industries. The Google Search Network campaigns successfully drove relevant traffic to Dynam.AI’s website. The optimized keyword targeting and bid strategies resulted in a substantial increase in organic and paid search visits, boosting overall website traffic. The combination of effective ad copy and precise audience targeting lead generation. Dynam.AI saw qualified leads, with increased inquiries, demo requests, and trial sign-ups from potential customers.
18,216
Impressions
674
Clicks
3
Ads Each Month
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