cLIENT CASE STUDy
Dynam.AI
Dynam.AI is a cutting-edge AI software company that specializes in providing advanced solutions for businesses. Their innovative AI-driven platform helps organizations automate complex processes, enhance decision-making capabilities, and optimize operations.
9,594 Website Sessions
7,500 Individual Sessions
End-to-End Marketing Support for AI SaaS Co.
The Challenge
Dynam.AI, a rapidly expanding firm specializing in artificial intelligence solutions, was in need of a reliable partner who could provide an array of services including, graphic design, digital advertising, social media management, and public relations support. The challenge was successfully and consistently delivering quality marketing collateral and campaigns to enable Dynam.AI to achieve market differentiation and improve its business outcomes. Conway Marketing Group was brought on board as the outsourced agency partner to address these challenges and provide a comprehensive approach to support Dynam.AI’s overall marketing endeavors.
Services
SEO
Public Relations
Website Development
Social Media
DELIVERABLES & ACTIVITIES
What We Delivered
- Website Development: Conway Marketing Group designed and developed a new website to serve as Dynam.AI’s primary platform for omnichannel marketing initiatives. The website was crafted to optimize user experience and facilitate seamless engagement across various digital channels.
- Website Management: Our team enhanced Dynam.AI’s website by adding relevant content, managing lead forms, optimizing backend metadata, and providing ongoing maintenance. These efforts aimed to improve user engagement and ensure the site’s relevance in search engine results.
- Search Engine Optimization (SEO): Conway Marketing Group implemented targeted SEO strategies to boost Dynam.AI’s website visibility and improve its rankings on major search engines. This initiative was crucial for increasing organic traffic and attracting qualified leads.
- Digital Advertising: A comprehensive upper-funnel digital advertising campaign was developed by our team. Leveraging platforms like Google Search and LinkedIn display ads, the campaign aimed to enhance brand awareness and generate clicks, supporting Dynam.AI’s growth objectives.
- Social Media & Graphics: Our monthly social media strategy included content direction, graphic design, and editorial calendar management across all platforms. This approach ensured consistent messaging and maximized engagement with Dynam.AI’s target audience.
- Public Relations: Conway Marketing Group facilitated Dynam.AI’s public relations efforts by scheduling interviews, creating talking points, managing award submissions, monitoring media lists, and drafting press releases. These activities bolstered Dynam.AI’s credibility and thought leadership within the industry.
OUR IMPACT
The Results
The website was optimized for search engines, resulting in an increase in website traffic and lead generation. Our public relations efforts increased media coverage, including interviews and press releases. Dynam.AI saw increased brand recognition, website traffic, and lead generation, ultimately leading to more business growth.
Additionally, first-quarter digital advertising and social media engagement results included:.
- The website saw 9,594 website sessions and nearly 7,500 individual users.
- With a small ad spend ($5/day on Google search engine ads and $10/day on LinkedIn ads), we generated nearly 60,000 impressions and more than 1,200 top-of-the-funnel website leads for only $1,375.
- We curated 1,965 social media followers between LinkedIn, Facebook, and Twitter.
- Our social media posts have created 237 clicks to the website.
- LinkedIn is the most successful social media channel and has grown 158.6% in 2022 to 1,394 total followers.
60,000
Impressions
1,394
New Followers
148.6%
Social Growth
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