cLIENT CASE STUDy
CureMetrix
Curemetrix is a healthcare technology company that focuses on artificial intelligence (AI) solutions for medical image analysis. Their products are designed to assist healthcare providers in detecting cancer, such as breast cancer, as well as improve clinical workflows, which enables healthcare providers to provide better patient care.
1 Branded Video Content
1 Script & Storyboard
Elevating Visibility with Strategic SEO Implementation
The Challenge
CureMetrix recognized the pivotal need for a captivating marketing video to introduce its cutting-edge breast cancer and heart disease detection products. To achieve this goal, the company collaborated closely with Conway Marketing Group, leveraging their strategic prowess in planning, executing, and producing impactful content. The result was a meticulously crafted video that not only highlighted the innovative features of CureMetrix’s products but also effectively conveyed their significant benefits to a wide-ranging audience. Through compelling visuals, clear messaging, and expert storytelling, the video successfully positioned CureMetrix as a leader in advancing healthcare technology for improved disease detection and patient care.
Services
Videography
SEO
WordPress Website
Social Media Marketing
DELIVERABLES & ACTIVITIES
What We Delivered
- Project Planning and Conceptualization: Conway Marketing Group initiated the project with detailed pre-production planning, focusing on conceptualizing, scripting, and storyboarding the video in close collaboration with CureMetrix.
- Script Development: Developed a compelling script that highlighted key messages about CureMetrix’s products, emphasizing their impact on radiologists, hospitals, and patient care.
- Storyboarding: Created comprehensive storyboard to visually map out the narrative flow and ensure alignment with CureMetrix’s objectives.
- Videography and Remote Shoot: Conducted professional videography and directed a remote shoot to capture engaging b-roll scenes, showcasing interactions between patients and radiologists, and highlighting CureMetrix’s AI-driven software products.
- Client Collaboration: Maintained continuous engagement with CureMetrix throughout the production process to ensure the accurate representation of their products and messaging.
- Editing and Post-Production: Handled all aspects of post-production, including editing, sound mixing, color correction, and graphics integration to enhance visual appeal and narrative coherence.
- Two Version Delivery: Delivered two customized versions of the video—a longer 3-4 minute version and a shorter 90-second to 2-minute version—tailored to meet CureMetrix’s specific marketing and audience engagement goals.
- Voiceover and Interview Footage: Incorporated professional voiceovers from a a CureMetrix representative, overlaying their insights with relevant b-roll footage and software demonstrations.
- Visual Enhancements: Utilized screen captures of cmTriage and cmAssist, along with modern graphics, to convey the advanced technology and polished image of CureMetrix effectively.
- Timely Delivery: Completed the project within the stipulated timeline, ensuring that final videos were delivered to CureMetrix by late June as planned, ready for deployment in their marketing campaigns.
OUR IMPACT
The Results
The video created and delivered by Conway Marketing Group helped CureMetrix to raise awareness of its innovative breast cancer and heart disease detection products. The videos clearly conveyed the product’s benefits and helped to generate significant interest in the product line, which led to an increase in sales and revenue for the company. The project was a tremendous success, thanks to the seamless collaboration between CureMetrix and Conway Marketing Group. The project delivered excellent results, allowing the client to tell a compelling story about their products, which captivated the desired audience, improved the brand image, and achieved their desired outcome.
3-4
Minute Video
1
Narrator
3
Actors
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