cLIENT CASE STUDy
Cross Country Healthcare
With over 37 years of industry expertise, Cross Country Healthcare, Inc. is a top tech-enabled workforce solutions firm. Cross Country Healthcare focuses on resolving intricate labor-related issues while delivering superior patient care and remarkable outcomes. By winning the Best of Staffing® award multiple times, they maintain a commitment to serving their clients and partners with the utmost dedication and excellence.
3-Day Live Virtual Sales Summit
100+ Slide Presentation Deck
An Eye-Catching Virtual Sales Summit Experience
The Challenge
Cross Country Healthcare, a leading provider of healthcare staffing and workforce solutions, encountered the exciting challenge of organizing a Live Virtual Sales Summit. This innovative Summit was set to take place in the vibrant city of Boca Raton, Florida, featuring engaging live filming sessions spanning 3-5 hours each day across three consecutive days.
To guarantee the seamless success of this groundbreaking event, Cross Country Healthcare enlisted the expertise of Conway Marketing Group. This collaboration aimed to enhance the Summit with top-notch presentation design and development services, ensuring a memorable and impactful experience for all participants.
Services
Presentation Support
Creative Services
Events Management
Video Integration
DELIVERABLES & ACTIVITIES
What We Delivered
- Creative Concept Development: In a collaborative effort with Cross Country Healthcare, we crafted a presentation that not only visually captivated but also deeply resonated with the essence of Cross Country Healthcare. The project included custom-designed slides and the integration of client-provided videos.
- Customized Graphics Design: Tailoring our offerings to meet Cross Country Healthcare’s unique needs, we developed a custom-branded PowerPoint deck. Our graphics were meticulously designed to complement the presentation theme, incorporating brand colors, logos, and visual elements to ensure brand consistency and enhance visual appeal.
- Presentation Design and Cleanup: Our team handled the design and cleanup of the entire presentation with a focus on maintaining a cohesive and professional visual identity. This comprehensive service ensured that every element was polished and professionally presented, enhancing the overall quality and impact of the presentation.
- Music Recommendations and Embedding: To elevate the presentation experience, we curated music recommendations that complemented the presentation’s atmosphere. We seamlessly embedded these musical elements into the PowerPoint deck, aiming to enhance audience engagement and immersion throughout the Summit.
- Dedicated Support Team: A dedicated account manager and design team were assigned to support the presentation process. This team was available to address any challenges and ensure the presentation was executed smoothly, providing expert assistance and maintaining open lines of communication with Cross Country Healthcare.
- Run of Show Services: We developed a comprehensive Run of Show itinerary, providing strategic guidance on best practices for the event. Our involvement included participating in virtual rehearsals to prepare for the event, ensuring every detail was meticulously planned and executed for a successful Summit.
- Engagement and Interactivity: To enhance audience engagement, we incorporated interactive and dynamic graphic elements into the presentation. Features such as interactive charts, animated transitions, and overlays were designed to capture and maintain the audience’s attention, making the presentation more engaging and impactful.
- Client Collaboration and Communication: Maintaining open lines of communication throughout the project lifecycle was paramount. We remained in constant dialogue with the client, actively soliciting feedback and insights to ensure alignment with their expectations. This collaborative approach allowed us to tailor our efforts effectively, meeting and exceeding the client’s vision.
OUR IMPACT
The Results
The Virtual Sales Summit garnered significant results, achieving high levels of engagement and a positive response from the sales team, which was impressive. The Summit was deemed a success, with Cross Country Healthcare achieving its goal of bringing the sales team together for a successful event. Our partnership with Cross Country Healthcare was yet another example of how Conway Marketing Group offers superior services, utilizing collaborative and creative strategies to provide exceptional results to our clients.
100+
Graphic Design Hours
1
Run of Show Itinerary
4
Week Project Engagement
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