cLIENT CASE STUDy
AHS Staffing
AHS Staffing, based in Edmond, Okla., is a top healthcare staffing firm connecting professionals with opportunities nationwide. Specializing in pharmacy, dialysis, travel nursing, and allied health, AHS is one of the fastest-growing firms, known for its round-the-clock service and dedication to clients and candidates alike.
170.4% Spike in Engagement
166% Increase in Clicks
The Challenge
AHS Staffing faced the challenge of enhancing and solidifying their digital footprint through robust social media marketing strategies. With the goal of establishing a compelling and unified brand identity, AHS Staffing aimed to fortify their online presence and foster deeper engagement with their target audience across a spectrum of digital platforms. They recognized the importance of leveraging social media as a strategic tool to not only amplify their brand’s visibility but also to cultivate meaningful interactions with both current and prospective clients, as well as job seekers. This endeavor was crucial in positioning AHS Staffing as a trusted industry leader, capable of delivering exceptional staffing solutions while effectively communicating their unique value propositions in a competitive marketplace.
Services
Social Media Management
Creative Services
Content Management
Community Management
DELIVERABLES & ACTIVITIES
What We Delivered
- Social Media Content Strategy Development: Developed a comprehensive social media content strategy aligned with AHS Staffing’s business goals and audience preferences. This strategy encompassed content themes, messaging strategies, and post types tailored to maximize engagement and reach.
- Customized Content Calendar Creation: Created a detailed social media content calendar outlining specific posting schedules and content types for each platform. This calendar ensured consistency in messaging and maintained an active presence online.
- Branded Graphics and Visual Assets: Designed visually appealing branded graphics and visual assets that reflected AHS Staffing’s brand identity. These graphics enhanced content visibility and increased audience engagement across social media channels.
- Engaging Copywriting and Messaging: Crafted compelling and relevant copywriting for social media posts that resonated with AHS Staffing’s target audience. The messaging focused on highlighting key services, industry expertise, and client success stories.
- Social Media CRM Support: Provided comprehensive social media customer relationship management (CRM) support, including post scheduling, monitoring, and community management. This proactive approach ensured timely responses and enhanced user interaction.
- Performance Analytics and Reporting: Conducted regular performance analysis of social media campaigns to track key metrics such as engagement rates, reach, and conversion. These insights guided ongoing strategy adjustments and optimizations for maximum impact.
OUR IMPACT
The Results
Through our collaboration with AHS Staffing, Conway Marketing Group achieved significant outcomes. Our digital experts improved interaction rates and follower acquisition across social media platforms, enhancing brand awareness and engaging the audience effectively. Additionally, our team established a unified brand voice and messaging strategy, reinforcing AHS Staffing’s position as a leader in the industry. We expanded the reach of AHS Staffing’s content through strategic scheduling and viral content initiatives, reaching a broader audience of potential clients and candidates.
100%
Post
Engagement Increase
96%
Facebook Impressions Increase
300%
Instagram Impressions Increase
I’ve had the pleasure of working with Conway Marketing Group for several years, and I can confidently say they are a critical part of our organization’s marketing success. Their team’s innovative approach and deep understanding of our niche market have significantly contributed to our success, elevating our brand identity and engagement across key platforms. Conway Marketing Group is a true partner in our growth journey, and I wholeheartedly recommend them to any organization looking to make a tangible impact in the healthcare staffing industry.
View Other Case Studies
Below please find examples of case studies of client work across all of our different marketing services.
Free Consultation
If you're looking for marketing services, we would love to have a quick meeting. We're confident our team can help your brand better meet its business goals.