cLIENT CASE STUDy
Aptitude
Aptitude specializes in building technology solutions by combining advanced technology, quality workmanship, and modern design aesthetics to bring innovative solutions to their clients. Aptitude’s core services include the design and implementation of building automation systems, audiovisual technology, security technology, and structured cabling. Aptitude has a record of providing trustworthy, innovative solutions to clients nationwide.
2 Website Development Strategy Sessions
1 WordPress Training Session
A User-focused & Optimized Website Partnership
The Challenge
To showcase their expertise and projects, Aptitude, a brand of JE Dunn that specializes in building technology solutions, recognized the need for a new WordPress website that was both user-focused and optimized for lead generation and SEO. However, they faced several key challenges in their website development strategy, such as differentiating the Aptitude brand from JE Dunn, highlighting their technological capabilities in efficient building systems, delivering a positive customer experience, and supporting future CRM connectivity. The new website needed to include gated thought leadership and case studies, easy to update and maintain, and optimized for a responsive design that would perform fluidly across mobile, tablet, and desktop devices.
Services
Website Design
SEO
Creative Services
Content Creation
DELIVERABLES & ACTIVITIES
What We Delivered
- Website Strategy Session: Conducted a 1-hour session with Aptitude team members to gather insights and refine website strategy and design objectives.
- UX Design Strategy Session: Held a session with key stakeholders to review a clickable prototype, discussing page layouts, wireframes, navigation, and finalizing graphic elements, fonts, and color schemes.
- Staging Site Creation: Built a new staging site on WpEngine hosting, developing the Aptitude website with agreed-upon functionalities and conducting rigorous testing for optimal performance.
- Website Design and Development: Created a visually-aligned WordPress website emphasizing user experience, knowledge acquisition, and lead generation while ensuring dynamic, easy maintenance.
- Long-Term SEO Strategy: Established and executed an SEO strategy to enhance organic traffic and lead generation via targeted keywords and phrases.
- Bug Fixes: Addressed and resolved website bugs during the launch phase and provided timely technical support as needed.
- Analytics Setup: Established goals for tracking and analyzing user behavior on the Aptitude website to optimize performance.
- Improved Lead Generation: Enhanced organic traffic and lead generation through effective SEO strategies and optimized lead capture mechanisms.
- CMS Training: Provided comprehensive CMS training through a recorded session for administrators and content contributors at Aptitude.
OUR IMPACT
The Results
Conway Marketing Group was able to deliver a user-focused, optimized, and dynamic website that fulfilled Aptitude’s requirements while showcasing their expertise in building technology solutions. The new Aptitude website helped differentiate the Aptitude brand from JE Dunn, provide a positive customer experience, and optimized lead generation capabilities. Furthermore, they enabled future CRM connectivity and supported a responsive design for mobile, tablet, and desktop devices. As a result, Aptitude could provide information about their success in the marketplace and incentivize future business growth and collaborations.
1
Analytics Setup
1
Hosting Setup
30
Days’ Bug Fixes
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