cLIENT CASE STUDy
CureMatch
CureMatch, Inc. is a digital health firm that specializes in personalized medicine and combination therapy for oncology. They have developed an innovative decision support system that assists medical professionals in selecting tailored cancer drug treatments based on each patient’s unique molecular tumor profile. By providing valuable, actionable intelligence in advanced cancer treatment options, CureMatch empowers oncologists to become experts in personalized medicine.
1 Updated Edited Video
1 Branding & Aesthetic Deliverables
Oncology Solutions Rebranding Video
The Challenge
CureMatch aimed to rebrand the Bionov video to showcase their precision oncology solutions. Their objective was to produce a video that embodies CureMatch’s core values, technology, and solutions, expunging any reference to Bionov and Servier. The primary challenge was to develop a visually pleasing and captivating video that adequately communicates CureMatch’s unique differentiators and advantages, while adhering to their brand guidelines and voice. Additionally, another hurdle was to seamlessly eliminate the Bionov logo and text, as well as Servier, without interfering with the original video’s flow and storyline.
Services
Videography
Brand Strategy
Creative Services
Email Marketing
DELIVERABLES & ACTIVITIES
What We Delivered
- Review and Analysis: Our healthcare marketing agency conducted a comprehensive review and analysis of the Bionov video. This included evaluating the narrative, messaging, visuals, music, and branding elements to pinpoint areas for enhancement.
- Rebranding Strategy: We strategically replaced the Bionov logo, text, and Servier mentions with CureMatch branding where relevant. Additionally, we adjusted colors and graphics to align with CureMatch’s brand guidelines.
- Content Optimization: Unnecessary content was removed to streamline the video and ensure a concise, impactful message that effectively communicates CureMatch’s unique value proposition.
- Visual Enhancements: Enhancements were made to visuals to improve overall aesthetic appeal and reinforce CureMatch’s brand identity and message.
- Narrative Refinement: The narrative structure was refined to create a cohesive and engaging storyline that resonates with the target audience and highlights CureMatch’s strengths.
- Client Collaboration: Maintained open communication and collaboration with CureMatch to incorporate feedback and ensure alignment with their vision.
- Final Production: Delivered the finalized video in the specified format, ready for deployment across various platforms to effectively promote CureMatch’s oncology solutions.
OUR IMPACT
The Results
CureMatch, Inc. is a digital healthcare organization based in San Diego, with expertise in personalized medicine and combination therapy for oncology. They have developed a leading-edge Decision Support System that helps healthcare professionals in selecting specific cancer drug treatments that are customized to meet the unique molecular tumor profile of each patient. CureMatch offers actionable intelligence in advanced cancer treatment options, empowering oncologists to become proficient in personalized medicine.
1
Month Project
3:25
Branded Content
1
Logo Addition
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