Alyson Lupo

Alyson Lupo, recognized as @reallifecurlygirl, is a visionary wavy-hair expert with a passion for empowering stylists, salons, and clients through her extensive knowledge in transforming curls and waves.

100% Course Enrollment for Live DIY Touch-Up Trim Class

LMS Integration and Courses Creation

Alyson Lupo WordPress Website Development

The Challenge

Alyson Lupo posed a complex challenge to Conway Marketing Group (CMG): the harmonization of her distinct digital websites and brand personas into a unified, compelling identity. This task went beyond merging and, this project aimed to establish a cohesive platform for current ventures in live and on-demand classes.

Alyson’s aspirations surpassed the mere merging of existing websites. She envisioned a unified digital ecosystem—a cohesive platform consolidating current initiatives and laying the foundation for future endeavors. This encompassed aspirations promoting her upcoming published book, the launch of future on-demand classes, and an overarching vision aligned with her brand’s essence.


Website Design




Creative Services


Content Creation


What We Delivered

  • Brand Consolidation: In a strategic Brand Consolidation initiative, CMG seamlessly merged and, forging the singular brand identity “Alyson Lupo.” This transformation encompassed a comprehensive set of features, including a refined brand identity, a harmonized color palette, and a carefully curated refreshed logo.

  • Intuitive WordPress Website Design: Seamlessly integrating WordPress, the Divi theme, and essential plugins to elevate both functionality and aesthetics.

  • Content-Rich Pages: Engaging and informative content development, thoughtfully aligned with the proposed sitemap, designed to cater to Alyson’s diverse audiences.

  • SEO Optimization: Implementing strategic strategies to enhance search engine visibility and elevate website ranking.

  • Integrated LMS & Secure Payment Processing: Enabled the delivery of on-demand classes by integrating a robust Learning Management System (LMS), coupled with secure payment processing capabilities to guarantee safe and efficient user transactions.

  • Amazon Store and Products Integration: Effortlessly streamlining the integration of wavy-hair products with an Amazon store for a unified online presence.

  • Blog: Establishing a dynamic blog platform for regular updates and compelling, engaging content.

  • Coupon Popups: Strategically implementing popups to enhance user experience and encourage conversions through exclusive offers.
  • Quiz: Incorporating an interactive quiz to enrich user engagement and interaction.


The Results

Through the strategic implementation of a new brand identity and enhanced digital presence, Conway Marketing Group Inc. has cultivated a unified platform primed for success, growth, and transformation within the dynamic digital landscape. This collaborative effort serves as a testament to the potent combination of strategic branding, innovation, and partnership, surpassing ambitious digital aspirations. The unified approach resonates powerfully with the target audience, solidifying brand credibility and recognition. As a result, Conway Marketing Group Inc. stands at the forefront of industry excellence, ready to navigate and lead in the evolving digital frontier.


SEO Score




Pages Created

Conway Marketing came to my rescue when my solo entrepreneurship business growth had plateaued. Their team crafted a beautiful, functional SEO-optimized website that made next-level growth possible. They also brought to fruition a number of projects I would never have been able to execute in such a timely manner on my own. Nicole herself is full of creative, revenue-driving ideas, and directs a self-sufficient, empowered team to bring them to life. If growth is your next step, don’t sleep on this marketing firm.

Alyson Lupo


Free Consultation

If you're looking for marketing services, we would love to have a quick meeting. We're confident our team can help your brand better meet its business goals.