cLIENT CASE STUDy
McMann & Ransford
At McMann & Ransford, the firm leverages strategic innovation, market insights, and client-centered solutions to turn growth objectives into actionable strategies, empowering businesses to thrive and outpace the competition. With deep expertise in B2B industries, they help organizations adapt, stave off commoditization, and achieve long-term success by continuously evolving to meet market demands.
4+ Website Development Strategy Sessions
1 WordPress Training Session
Digital Transformation Through Strategic Website Redesign
The Challenge
McMann & Ransford needed a website that not only reflected their deep expertise but also aligned with their strategic vision for long-term growth. Their existing site was outdated, lacked a modern design, and didn’t offer the seamless user experience or SEO optimization required to effectively engage clients and prospects in a competitive digital landscape. As a result, the firm struggled to showcase their market-leading capabilities and drive relevant traffic, while also falling short in creating meaningful interactions with potential clients. The firm needed a platform that would elevate their online presence, improve client engagement, and position them as an innovative leader, all while aligning with their B2B focus and supporting their growth objectives.
Services
Website Design
SEO
Creative Services
Content Creation
DELIVERABLES & ACTIVITIES
What We Delivered
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Comprehensive Discovery & Strategy: Conducted in-depth meetings with McMann & Ransford’s stakeholders to understand business objectives, target audience, and key challenges, ensuring alignment with the firm’s long-term goals.
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Custom Site Architecture: Developed a user-friendly sitemap that optimized content structure and navigation, ensuring a seamless and intuitive experience for visitors while enhancing SEO performance.
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SEO-Optimized Content Creation: Collaborated with McMann & Ransford to create 14 pages of high-quality, SEO-optimized content, including keyword strategy, meta descriptions, and alt-text for images.
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Mobile-Responsive Design: Designed a fully responsive WordPress website that provides an optimal user experience across all devices, enhancing mobile engagement and accessibility.
- Modern Visual Design: Customized a fresh, professional design that reflected McMann & Ransford’s brand identity, positioning them as an innovative leader in their industry.
- Content Migration & Optimization: Migrated and optimized up to existing blog posts, ensuring they were integrated into the new site with updated content, SEO enhancements, and improved readability.
- Cross-Browser and Device Testing: Performed rigorous testing across multiple browsers and devices to ensure compatibility, optimal functionality, and fast page load times for all visitors.
- Ongoing Support & Analytics Setup: Installed Google Analytics to track performance and user behavior, providing McMann & Ransford with insights for future optimization, and offered post-launch support to ensure continued success.
OUR IMPACT
The Results
The newly redesigned website significantly improved user engagement, with a more intuitive layout and faster load times, resulting in longer session durations and reduced bounce rates. Enhanced SEO strategies led to a noticeable increase in organic search traffic, boosting McMann & Ransford’s visibility in key markets. The modern, responsive design not only strengthened their online presence but also positioned the firm as a forward-thinking leader, driving greater client interaction and supporting their long-term growth objectives.
1
Hosting
Setup
1
Expanded Color Palette
30
Days’
Bug Fixes
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