cLIENT CASE STUDy
Trio Workforce Solutions
Trio Workforce Solutions specializes in innovative technology solutions, industry-leading managed services, and strategic advisory solutions. Trio’s commitment to excellence is reflected in products like Trio VMS, which is designed to optimize operational efficiency and improve patient care across the healthcare industry.
219% Uptick in Likes
150% Increase in Clicks
The Challenge
Transforming Trio Workforce Solution’s social media presence goes beyond strategic planning—it demands a meticulous approach to cultivating a cohesive brand identity. As a premier social media management agency, we joined forces with Trio to overhaul their LinkedIn strategy. Our goal: to boost engagement, expand their follower base, and amplify brand visibility.
In today’s digital landscape, mastering social media isn’t just an option; it’s imperative for businesses like Trio to forge meaningful connections with their audience, bolster brand recognition, and achieve significant outcomes in healthcare technology.
Services
Social Media Management
Creative Services
Content Management
CMS Management
DELIVERABLES & ACTIVITIES
What We Delivered
- Initial Assessment and Strategy Development: Conducted a thorough analysis of Trio’s current social media presence, identifying key areas for improvement. Developed a tailored strategy aligned with Trio’s business objectives and target audience demographics.
- Audience Research and Content Strategy: Defined detailed audience personas to better understand Trio’s target demographic and their preferences. Developed a comprehensive content strategy aimed at resonating with the audience, addressing pain points, and showcasing Trio’s industry leadership.
- Brand Positioning and Thought Leadership: Strategically positioned Trio as a thought leader in healthcare technology through curated content and industry insights. Produced high-quality content highlighting Trio’s innovations, achievements, and contributions to the healthcare sector.
- Content Calendar and Scheduling: Created a structured content calendar incorporating diverse content types such as articles, infographics, and company updates. Scheduled posts at optimal times to maximize visibility and engagement on LinkedIn.
- Visual Identity and Branding: Developed branded visual assets including graphics, infographics, and imagery consistent with Trio’s brand guidelines. Used visuals to enhance content appeal and reinforce brand identity across social media platforms.
- Copywriting and Messaging: Defined and maintained Trio’s distinctive brand voice across all social media communications. Crafted engaging copy that effectively conveyed key messages and encouraged audience interaction.
- Hashtag Strategy and Optimization: Conducted thorough research to identify relevant and trending hashtags within the healthcare technology industry. Implemented a strategic hashtag strategy to increase content discoverability and enhance post reach on LinkedIn.
- Analytics and Performance Tracking: Monitored key performance indicators (KPIs) including reach, engagement rates, website traffic, and follower growth. Provided detailed analytics reports to measure the effectiveness of social media campaigns and inform future strategies.
OUR IMPACT
The Results
Through strategic social media management, we enhanced Trio Workforce Solutions’s online presence, bolstered its brand image, and fostered connections with its LinkedIn audience. This approach led to notable increases in engagement metrics like likes, shares, and comments on Trio’s LinkedIn posts. As a result, Trio Workforce Solutions experienced expanded social media reach, heightened brand awareness in the healthcare technology sector, and measurable improvements in website traffic, lead generation, and conversions directly attributable to Conway Marketing Group’s efforts.
219%
Impressions Increase
385%
Net Followers Increase
50%
Commenting Increase
I’ve had the pleasure of working with Conway Marketing Group for several years, and I can confidently say they are a critical part of our organization’s marketing success. Their team’s innovative approach and deep understanding of our niche market have significantly contributed to our success, elevating our brand identity and engagement across key platforms. Conway Marketing Group is a true partner in our growth journey, and I wholeheartedly recommend them to any organization looking to make a tangible impact in the healthcare staffing industry.
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