cLIENT CASE STUDy
CureMetrix
CureMetrix is a healthcare technology company that focuses on artificial intelligence (AI) solutions for medical image analysis. Their products are designed to assist healthcare providers in detecting cancer, such as breast cancer, as well as improve clinical workflows, which enables healthcare providers to provide better patient care.
1 Sitemap Addition
1+ Contact Forms Implemented to Improve User Engagement
Elevating Visibility with Strategic SEO Implementation
The Challenge
Curemetrix, a prominent healthcare technology corporation, aimed to enhance its website’s search engine rankings and bolster online visibility to attract a larger audience of potential customers. Identifying deficiencies in their current SEO setup, which led to subpar search engine rankings and limited traffic, they sought the expertise of our healthcare marketing agency.
We were tasked with implementing a comprehensive range of SEO strategies designed to significantly elevate Curemetrix’s visibility and ranking on Google’s search engine results pages.
Services
SEO
Videography
WordPress Website
Social Media Marketing
DELIVERABLES & ACTIVITIES
What We Delivered
- Update Site Platform for Security and Performance: We initiated the upgrade of Curemetrix’s website by installing the latest versions of PHP and WordPress. This ensured that their platform was not only secure against vulnerabilities but also optimized for performance. By leveraging the most current technologies, we aimed to provide a stable foundation for implementing further SEO improvements.
- Enhanced On-Page SEO Elements: To bolster Curemetrix’s online visibility, we meticulously implemented meta descriptions, title tags, and keywords across every webpage. These elements were carefully crafted to accurately describe the content of each page and enhance their relevance in search engine results. This strategic approach was aimed at improving organic search rankings and attracting more targeted traffic to their site.
- Utilized Yoast Plugin for SEO Management: Recognizing the importance of efficient SEO management, we integrated the Yoast plugin into Curemetrix’s WordPress site. This powerful tool enabled us to streamline the optimization process by providing detailed insights and recommendations for enhancing title tags, meta descriptions, and content. By leveraging Yoast, Curemetrix gained enhanced control over their SEO strategy, ensuring each page was effectively optimized for search engines.
- Optimized Image Sizes for Improved Load Speed: Addressing a critical aspect of user experience and SEO, we optimized the sizes of images on Curemetrix’s website. By reducing file sizes and ensuring proper compression techniques, we significantly improved page load times. This optimization not only enhanced user satisfaction by providing faster access to content but also contributed positively to search engine rankings, as page speed is a key factor in SEO algorithms.
- Established Cornerstone Content: To strengthen Curemetrix’s SEO foundation, we developed cornerstone content for each of their products or key service offerings. This involved creating comprehensive, authoritative pages that served as the primary source of information on specific topics or solutions. By focusing on cornerstone content, we aimed to establish Curemetrix as an authority in their industry and improve the overall relevance and visibility of their website in search results.
- Integrated Social Media Links: Our team strategically integrated social media links into Curemetrix’s website. These links were strategically placed to encourage visitors to explore and engage with Curemetrix’s social profiles, thereby driving additional traffic and enhancing their online presence. By leveraging social signals, we aimed to positively impact SEO rankings and increase brand visibility across multiple platforms.
- Set Up Google Search Console: To monitor and optimize Curemetrix’s SEO performance, we set up Google Search Console for comprehensive analysis and management. This powerful tool provided valuable insights into keyword rankings, site performance metrics, and potential issues such as crawl errors or indexing problems. By regularly monitoring Search Console data, we could identify opportunities for improvement and implement targeted strategies to enhance Curemetrix’s visibility and rankings in Google search results.
- Enabling Crawl Access for Search Engines: To maximize Curemetrix’s visibility in search engine results, we configured the robots.txt file to allow unrestricted crawl access for Google and Bing. This ensured that search engines could efficiently discover and index all relevant pages on the website, thereby enhancing its overall search engine rankings.
OUR IMPACT
The Results
Curemetrix observed impressive enhancements in their search engine rankings and online visibility after executing these SEO strategies. The outcome was truly remarkable – within a span of approximately two months, their overall website SEO score witnessed a remarkable improvement of 72 points out of 100 according to popular SEO tools. Their website’s load time was reduced, which enhanced the user experience. The implementation of these strategies led to higher keyword rankings, contributing to a surge in organic search traffic, and improved their ranking in search engine results pages (SERPs). Consequently, the website experienced a substantial increase in web traffic and lead generation. In conclusion, Curemetrix’s goal of boosting its search engine visibility was successfully accomplished, and implementing SEO strategies played a crucial role in meeting the organization’s digital goals.
93/100
SEO Site
Checkup Score
10+
Meta
Descriptions
20+
Keywords
Implemented
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