cLIENT CASE STUDy
Next Move Healthcare
Next Move Healthcare is a leading supplier of clinical talent, serving healthcare employers nationwide. They specialize in providing top-tier travel nurse and allied healthcare professionals, as well as unmatched surgical staffing services. As a clinician-first and clinician-led staffing enterprise, we are dedicated to delivering seamless experiences for providers and fostering a culture where talent becomes “raving fans.”
4 Local Radio Broadcast Features
11 Local/National Print Features
Next Move Public Relations Growth Engine
The Challenge
Next Move needed a long term PR program that consistently reinforced the brand as a leader and innovator in healthcare staffing. The focus was to build awareness and credibility through intentional media relationship building, targeted pitching, high value thought leadership creation and placement, industry award submissions, and ongoing spokesperson coaching so leaders were prepared for every interview, opportunity, and media inquiry. Executive media readiness paired with an always on pitching and thought leadership engine elevated Next Move’s visibility and authority in healthcare staffing.
Services
Public Relations
Media Inquiry Support
Media Training
Thought Leadership
DELIVERABLES & ACTIVITIES
What We Delivered
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Media Training: Prepared executive spokespeople for real world interviews through mock scenarios, live coaching, and detailed feedback.
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Key Messaging: Built a refined set of core messages and spokesperson talking points to ensure consistent, credible brand communication.
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Spokesperson Matrix: Assigned the right leaders to the right media opportunities based on expertise, strengths, and relevance.
- Media Lists: Developed targeted contact lists across healthcare staffing trade media, national publications, local business outlets, and broadcast.
- Media Outreach: Introduced Next Move to priority journalists through friendly, low stakes relationship building and ongoing engagement.
- PR Calendar: Created a flexible PR calendar with drafting and approval deadlines, launch timing, and room for breaking news.
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New Hooks: Identified timely story angles and announcements and matched each to the best promotional format, not just press releases.
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Content Drafting: Ghostwrote press releases, announcements, and thought leadership pieces aligned to the PR calendar and business priorities.
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Media Pitching: Pitched targeted outlets and positioned Next Move executives as expert sources to secure interviews and coverage.
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Thought Leadership: Placed authored bylined content in relevant publications and repurposed it for owned channels to support future pitches.
- Award Strategy: Identified award and speaking opportunities and built submission timelines to expand industry credibility.
- Inquiry Support: Inquiry Support: Managed inbound media requests and provided just in time spokesperson prep, refreshers, and interview coaching.
OUR IMPACT
The Results
Our team helped Next Move move from reactive PR to a consistent earned media program combining executive readiness, a strategic PR calendar, and sustained pitching that increased awareness, strengthened credibility, and expanded reach with the audiences that matter most.
15
High-Quality Placements in 6 Months
49M+
Monthly Media Audience Placement
$2.4M
Earned Media Placements Value
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